Privacy Policy

We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, and protect the information you provide when using our website and services, as well as your rights regarding your personal information. By accessing or using our website and services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

1. Information We Collect

We only collect personal information that is necessary to provide and improve our services. The information we collect falls into the following categories:

1.1 Information You Voluntarily Provide

When you register an account, place an order, contact customer service, or participate in our promotional activities, you may voluntarily provide us with the following information:
  • Account information: Such as your email address, password, and other information used to create and manage your account.
  • Order and shipping information: Such as your full name, delivery address, contact phone number, and order details (including purchased products, order amount, and payment method).
  • Communication information: Such as the content of your inquiries, complaints, suggestions, or other communications with our customer service team.
  • Other information: Such as the information you provide when participating in surveys, promotions, or other activities.

1.2 Information Automatically Collected

When you browse or use our website, we may automatically collect certain information through cookies, web beacons, and server logs. This information includes:
  • Device information: Such as your device model, operating system version, browser type, unique device identifier, and network information.
  • Browsing and usage information: Such as the pages you visit, the products you view, search queries, visit time, and browsing path on our website.
  • Location information: With your explicit consent, we may collect your approximate location information (e.g., city location based on IP address) to provide you with location-relevant services (such as delivery range confirmation). You can disable this function at any time through your device settings.

1.3 Information from Third Parties

In compliance with applicable laws and regulations, we may obtain relevant information about you from legitimate third-party partners (such as payment service providers, logistics companies). For example, when you make a payment through a third-party payment platform, we will receive payment result notifications from the payment provider. We will require third parties to ensure the legality of the information source and will only use such information for the purposes stated in this Policy.

2. How We Use Your Information

We use your personal information only for legitimate purposes and in accordance with applicable laws and regulations. The main purposes include:
  • Provide and maintain services: Such as creating and managing your account, processing and fulfilling your orders, arranging product delivery, processing payments and refunds, and providing customer support.
  • Improve and optimize services: Analyze user needs and usage behaviors based on your browsing and purchase records to improve our website functions, product selection, and user experience.
  • Personalized services and marketing: Recommend products or promotional activities that may be of interest to you based on your preferences and usage habits. We may send marketing information to you via email or in-app notifications, and you can opt out of such notifications at any time through relevant settings.
  • Ensure service security: Detect and prevent fraud, account theft, network attacks, and other security risks to protect your account security and legitimate rights and interests, as well as maintain the normal operation of our services.
  • Other purposes with your explicit consent: For any other use beyond the above scope, we will obtain your explicit consent in advance.

3. Sharing, Transfer, and Disclosure of Your Information

We attach great importance to the security of your personal information and will not arbitrarily share, transfer, or disclose your personal information to third parties, except in the following circumstances:
  • With your explicit consent: We will share your information with third parties only when you have given clear consent.
  • Necessary for service provision: To complete transactions or provide services, we may share necessary information with third-party service providers (such as logistics companies, payment service providers). For example, we will provide your delivery information to logistics companies to ensure the timely delivery of products. We will sign strict confidentiality agreements with these third parties, requiring them to process your information in accordance with our requirements and this Policy, and limiting their use of the information to only the necessary scope for providing services.
  • Compliance with legal obligations: We may disclose your information in accordance with the requirements of laws, regulations, court judgments, or administrative orders, or to protect public interests and the legitimate rights and interests of us, you, or others.
  • Business transactions: In the event of corporate mergers, acquisitions, asset transfers, or bankruptcy liquidation, your personal information may be transferred as part of the transaction assets. We will make reasonable efforts to notify you in advance and ensure that the receiving party continues to abide by this Policy's commitments on personal information protection. If the receiving party changes the original purpose and method of processing, it will be required to obtain your explicit consent again.
  • Anonymized or de-identified information: We may anonymize or de-identify the collected personal information (such information can no longer identify specific individuals). We have the right to freely use and disclose such anonymized information for purposes such as data analysis, market research, and service improvement.

4. Protection of Your Information

We adopt a series of technical and management measures to protect the security of your personal information and prevent information from being unauthorized access, use, disclosure, modification, or destruction. These measures include:
  • Technical protection: Encrypting user data during transmission and storage, setting access permissions for data systems, and regularly updating security technologies to prevent network attacks.
  • Management protection: Establishing a sound data management system, clarifying the responsibilities of relevant personnel, conducting regular security training for employees, and ensuring that employees abide by strict confidentiality requirements.
  • Security monitoring: Regularly conducting security inspections and risk assessments of data processing activities to promptly discover and address potential security risks.
Please note that no data transmission or storage method is 100% secure. Although we take all reasonable measures to protect your information, we cannot guarantee absolute security. You should also take appropriate measures to protect the security of your account information (such as not disclosing your password to others).

5. Your Rights Regarding Personal Information

We respect your right to control your personal information. You may exercise the following rights through the contact form on our Contact Us page:
  • Right of access: You have the right to request us to provide a copy of the personal information we hold about you.
  • Right of correction: If you find that the personal information we hold about you is inaccurate or incomplete, you have the right to request us to correct or supplement it.
  • Right of deletion: You have the right to request us to delete your personal information in cases where the information is no longer necessary for the stated purpose, you withdraw your consent, or our processing of the information violates laws and regulations.
  • Right to withdraw consent: You have the right to withdraw your consent to our processing of your personal information at any time. Withdrawing consent will not affect the validity of the information processing activities carried out based on your prior consent.
  • Right to object to processing: You have the right to object to our processing of your personal information for marketing or other non-essential purposes. We will stop such processing immediately unless there are legitimate reasons.
We will respond to your request within a reasonable time after receiving it. For requests that require verification of your identity, we may ask you to provide relevant proof to ensure the security of your information.

6. Retention Period of Personal Information

We will retain your personal information only for the period necessary to achieve the purposes stated in this Policy. When the retention period expires or the information is no longer needed, we will take reasonable measures (such as deletion or anonymization) to promptly dispose of your personal information, unless otherwise required by applicable laws and regulations.

7. Cookies and Similar Technologies

We use cookies and similar technologies to improve your browsing experience, track website usage, and provide personalized services. Cookies are small text files stored on your device that help us recognize your device and remember your preferences.
You can adjust your browser settings to refuse cookies or notify you when cookies are being sent. However, if you disable cookies, some functions of our website may not work properly.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes to the Policy, we will notify you by posting the updated version on our website. The updated Policy will take effect from the date of posting. We encourage you to review this Privacy Policy regularly to stay informed of any changes.

9. Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy or the processing of your personal information, please contact us through the contact form on our Contact Us page. Our customer service team will respond to your inquiry as soon as possible.